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Channel: Karen Zapp - Nonprofit Copywriter » Cause Marketing
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Plucked from success: Cause marketing woes

Nancy Schwartz is the person who first made me aware of this less-than-ideal decision for a cause marketing partner.  Specifically the Susan G. Komen for the Cure® (Komen) nonprofit chose Kentucky...

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Treat your Charity with Ice Cream

Think selling ice cream is only for small-time fundraising events?  I found an example of creative fundraising that will “treat” the charity to a tasty amount of revenue. Photo from Terence Ong via...

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11 Nonprofit Marketing Trends for 2011

Last Friday I wrote a post with a similar theme: Get Your Nonprofit Ready for 2011.  Well, this post is inspired by an article today on MarketingWeb, “11 brand and marketing trends for ’11” by Dr....

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Collection of 6 Diverse Fundraising Ideas

UPDATE: Dec 14, 2010 (Idea #7 at end of post) During this past week I’ve come across six examples of creative fundraising.  Perhaps a few may even fit the category of guerilla fundraising.  In any...

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Diverse Help for Charities – From the News

I came across three articles from the news worth sharing.  They’re all interesting and sometimes fun sources of revenue for charities. 1 – Hewlett-Packard (HP) has changed its corporate giving policy....

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How to get noticed by more prospects, donors and members

Sending out periodic online press releases is another effective way to acquire prospects, donors and members for your nonprofit. Maybe you want to promote an upcoming event. Or perhaps a major campaign...

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‘Cause it makes good sense to team up

It’s good business sense to team up with a retailer or other for-profit company to help your nonprofit cause. Yup. Cause-marketing is alive and well. And it’s also a way to boost your year-end...

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Here We Come A-GivingTuesday

Here we come a-GivingTuesday among the holiday season; Here we come a-searching for ways to fulfill our vision. Love and joy come to you, and to you your giving too . . . Just a fun take-off on the...

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Cause Marketing and Nonprofit Infographics

I came across an infographic by the Bank of America and it gave me a few ideas on cause marketing to share with you today. As you look over the infographic below, you’ll see that it only talks about...

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Don’t fundraise alone. Instead consider . . .

Team up to get exposure to new audiences. To acquire more donors. To raise more funds. Who might you team up with? How about an e-retailer? An article in InternetRetailer.com is on this very topic....

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